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Rules for Creatives

April 13, 2019 by Justin Kerby

Werner Herzog is one of my favorite creatives. If you’re not familiar with his work, be sure to check him out. Grizzly Man is probably my all-time favorite documentary. Into The Abyss is another must see.

He recently talked about his 24 rules for creatives, and my brother and I decided to do some design work and make it into a print. Here’s what we came up with. I’ll write the rules below since they’re hard to read from the image.

24 Rules for Creatives

  1. Always take the initiative
  2. There is nothing wrong with spending a night in jail if it means getting the shot you need
  3. Send out all your dogs and one might return with prey
  4. Never wallow in your troubles; despair must be kept private and brief
  5. Learn to live with your mistakes
  6. Expand your knowledge and understanding of music and literature, old and modern
  7. That roll of unexposed celluloid you have in your hand might be the last in existence, so do something impressive with it
  8. There is never an excuse not to finish a film
  9. Carry bolt cutters everywhere
  10. Thwart institutional cowardice
  11. Ask for forgiveness, not permission
  12. Take your fate into your own hands
  13. Learn to read the inner essence of a landscape
  14. Ignite the fire within and explore unknown territory
  15. Walk straight ahead, never detour
  16. Maneuver and mislead, but always deliver
  17. Don’t be fearful of rejection
  18. Develop your own voice
  19. Day one is the point of no return
  20. A badge of honor is to fail a film theory class
  21. Chance is the lifeblood of cinema
  22. Guerrilla tactics are best
  23. Take revenge if need be
  24. Get used to the bear behind you

-Werner Herzog-

Filed Under: Creativity, Think Better

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