The Mona Lisa doesn’t tweet.
Yet, she’s pretty big on social media. This was highlighted on Seth Godin’s blog recently, and it’s worth exploring. Things don’t become popular on social media purely because of social media execution or investment – they do well on social media because they’re offering a great product or service, or valuable content.
This isn’t to say that social media can’t help elevate an already great offering. It totally can – I see it every day. But it is to say that if you have a product that isn’t great yet – you’re better to spend your hours figuring out how to make your product great, not figuring out your social strategy.
As Cal Newport, the author of Deep Work suggests, “You’re almost certainly better off taking the 135 minutes per day the average social media user spends on these services and instead dedicate them to deliberately improving your ability to do valuable things.”
Love it.